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Lucid Group USA v. Johnston — Fifth Circuit upheld Texas’s ban on direct vehicle sales by manufacturers

Reported / Citable

Case
Lucid Group USA, Incorporated v. Monique Johnston, Daniel Avitia, and Corrie Thompson
Court
U.S. Court of Appeals for the Fifth Circuit
Judge
Elrod; Higginbotham; Graves
Date Decided
September 4, 2026
Docket No.
25-50319
Topics
Equal Protection, Substantive Due Process, Automobile Sales, Rational Basis Review
Source
Read the full opinion

Background

Lucid manufactures electric vehicles and sells them through an affiliated company online and at retail centers called “studios.” It has a studio in Plano, Texas, and a warranty-and-service center in Houston, but no independently franchised dealers.

Texas law generally prohibits motor-vehicle manufacturers and their affiliates from owning, operating, or controlling dealerships for the same type of vehicle they manufacture. After the Texas Department of Motor Vehicles notified Lucid that it could not sell vehicles at its Plano studio, Lucid sued three agency officials in their official capacities under 42 U.S.C. § 1983. The Texas Automobile Dealers Association intervened as a defendant.

Lucid asserted as-applied claims under the Fourteenth Amendment’s Equal Protection and Due Process Clauses. On cross-motions for summary judgment, the district court ruled that both claims failed as a matter of law, and Lucid appealed.

The Court’s Holding

The Fifth Circuit affirmed. Applying rational-basis review and its precedents in Ford, International Truck, and Tesla, the court held that Lucid’s as-applied equal-protection challenge was not materially distinct from arguments those decisions had rejected. The relevant statutory class was all vehicle manufacturers, not a separate class of manufacturers that use direct sales, and Lucid was not similarly situated to independent dealers because its manufacturing and retail entities were affiliated under common ownership.

The court also held that, even assuming differential treatment of similarly situated parties, Lucid could not negate every conceivable rational basis for the law. Binding precedent recognized Texas’s legitimate interest in limiting vertical integration and preventing manufacturers from using their market position to engage in unfair practices affecting dealers and consumers. The court concluded that this rationale applies to non-franchising manufacturers such as Lucid because a manufacturer’s expansion into distribution is itself vertical integration.

Lucid’s substantive-due-process claim failed for the same reason. Even assuming the law deprived Lucid of a protected liberty or property interest, the prohibition survived rational-basis review. Chief Judge Elrod and Judge Higginbotham each filed a concurrence dubitante, expressing doubts about applying the precedent to a newer electric-vehicle manufacturer without franchised dealers but agreeing that circuit precedent required affirmance.

Key Takeaways

  • Texas may apply its manufacturer direct-sales ban to Lucid even though Lucid uses no franchised dealers.
  • Labeling a constitutional claim “as applied” does not avoid precedent when the claim rests on substantially the same legal and factual grounds previously rejected.
  • Under rational-basis review, the Fifth Circuit treated preventing vertical integration and related market abuses as conceivable legitimate grounds for the law.
  • Both concurring judges questioned the policy and constitutional logic of applying dealer-protection laws to non-franchising electric-vehicle manufacturers, but regarded the panel as bound by precedent.

Why It Matters

The decision reinforces the ability of Texas and similarly regulated states to require vehicle manufacturers—including direct-to-consumer electric-vehicle companies—to sell through independent franchised dealers. Within the Fifth Circuit, manufacturers face a substantial obstacle to Equal Protection or substantive-due-process challenges because existing precedent recognizes a rational basis for restricting vertical integration across the automobile industry.

The two concurrences nevertheless expose significant disagreement within the panel over whether protecting dealers from inter-brand competition amounts to impermissible economic protectionism when a manufacturer has no franchisees to exploit. That criticism may inform future en banc litigation, legislative reform, or challenges presenting materially different facts.

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